Facebook advertisers lose bid for class status
Facebook Inc, which runs the world's largest social networking website, won a court ruling on Friday rejecting a bid by thousands of advertisers to sue the company as a group for overcharging them.
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Reuters
Platform upgrade IDs game breakthroughs, offers rewards
Social media isn't just about sharing photos or quippy status updates. Social media is also about gaming, and an upgrade to the MediaBrix platform may help advertisers increase the engagement factor between gamers and their games. Called Breakthrough Moments (BTMs), the platform identifies when a gamer reaches a certain point in a game - a breakthrough moment - and that moment is then rewarded, through MediaBrix's new Rewards product. Why is this type of ad/reward scenario important? According to a recent MediaBrix study Facebook users spend about half their social network time using Facebook apps or playing games; about 250 million Facebook users are playing social games, and with the mobile explosion, even more gamers are logging on from tablets and smartphones to play. "We have always believed in delivering meaningful advertising experiences that engage users and add to the experience during gameplay and we're excited to add Rewards to our product suite," said Ari Brandt, ...
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United States: The SEC Provides Guidance On The Use Of Social Media For Public Company Disclosure - Proskauer Rose LLP
On April 2, 2013, the Securities and Exchange Commission issued a "report of investigation" that provides important guidance for companies that wish to use social media outlets, such as Facebook and Twitter, to publicly disclose corporate developments.
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Mondaq
Mobile Marketing on Facebook
Want to grow your business? Embrace mobile marketing and tap in to the legions of smartphone-wielding Facebook fans. As important as it is to growing your business, an entrepreneur can allocate only so many hours a week to marketing. You need to be strategic about how – and where – you spend that time. And unless you’re simply not paying attention, you know that Facebook is one of the most effective platforms a small business can use to reach a wider audience. Still, unless you’ve tapped into mobile marketing, you’re missing out on the most active pool of Facebook fans. A study by the Web.com Group shows that of the small businesses who embrace mobile marketing, more than 80 percent have seen an increase in new business as a result. Pedro Hernandez at Small Business Computing reports on an IDC study of smartphone owners that shows just how popular Facebook is with the mobile crowd. According to the study, Facebook ranks as one of the top-three things people do on a smartphone. ...
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United States: To Follow, Like Or Retweet? - SEC Issues Guidance On Social Media For Companies - McGuireWoods LLP
Recently, the SEC said that companies can use Twitter, Facebook and other social media sites to release information to investors if certain requirements are met.
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United States: Employee Who Claims Physical And Emotional Distress Damages Must Preserve Facebook Account - Day Pitney LLP
In Gatto v. United Air Lines, Inc., the U.S. District Court for the District of New Jersey issued one of the first sanctions against a party who deleted his Facebook account during the course of discovery.
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