Why We Stopped Buying Fast-Food Combo Meals
Bundling is everywhere: Insurance policies, TV and Internet connectivity and cellular service packages are ubiquitous. Yet the granddaddy of bundled purchases, the fast-food combo meal, has fallen out of favor. According to market research firm NPD Group, we’re wolfing down a billion fewer combo meals today than we did five years ago, a 12% drop. [...]
bundling
connectivity
group
insurance
internet
npd
policy
service
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