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Make Customers See Your Point

The web has become a very visual medium, which means that your company’s “image” is more important than ever. A striking image of your product or business can help boost sales, according to some studies. The National Retail Federation, for example, notes that more than two-thirds of consumers think that seeing the image of a product is “very important” when making buying decisions. Another study found that quality images of a restaurant, hotel or small business made people more likely to consider the company or make contact, according to Joe Taylor Jr. at Small Business Computing. So what should you do to take advantage of the “visual web?” Post more pictures of your products in prominent places on your website, and encourage your customers to share those images via Pinterest, Twitter, Facebook and Tumblr, advises Taylor. Instead of relying on generic stock images, invest in high-quality original photos and even videos of your facilities, your products, and your team. YouTube ...

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Found more than 1 month ago on channel TIME Business

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Free Federal Wireless Broadband For All Americans? Fuggedaboutit!

The United States government is not going to be providing free WiFi Internet access to consumers anytime soon. That news may surprise anyone who read a startling Washington Post story on Sunday that seemed to confuse a fairly esoteric telecom policy proposal about the use of so-called “white space” wireless spectrum with some sort of free national wireless Internet access plan. The “free WiFi for all” story, which was passed around uncritically by Internet blogs and news sites, set off a furor because the notion cuts to the heart of ongoing battles over access to the Internet, the “digital divide,” and federal policy decisions that could have major implications for the telecom, cable, and technology industries. But the story was wrong, as Ars Technica pointed out. On Tuesday, outlets that repeated the bunk story began walking their reports back, in some cases apologizing for giving bad information to the public. The episode, which provoked a strong pushback from tech ...

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Found more than 1 month ago on channel TIME Moneyland

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Let the debate spin begin

Thursday, October 4, 2012 - 10:08 YouTube/Screenshot Big Bird gets crushed by an anvil at the end of the new web video from liberal super PAC American Bridge 21st Century. The super PAC was one of the first outside spenders to put together a debate response. Within hours of the close of the first presidential debate Wednesday night, the liberal super PAC American Bridge 21st Century and the Republican National Committee fired off spin reports. The RNC’s “ Smirk ” shows clips edited together of GOP nominee Mitt Romney criticizing President Barack Obama on the deficit, middle class income, health care and other issues while the camera zooms in on Obama looking down at his notes with his lips pursed and the corners of his mouth slightly turned up. Obama was accused of smugness during a 2008 debate against his then-opponent, Secretary of State Hillary Clinton, and the Romney team alluded to The New York Times last week that Romney’s strategy included “luring the president ...

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Found more than 1 month ago on channel Marketplace.org

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