How to Spend Your Digital Dollars

When Joe Wozny, CEO of Canada-based digital strategy firm Concentric and author of The Digital Dollar (FairWinds Press) began working with companies and government agencies more than 15 years ago, mobile phones were many years away from being “smart,” the iPod was yet to be released, and Facebook’s Mark Zuckerberg was in middle school. No doubt things have changed and will continue changing. What hasn’t, he says, is the importance of mapping out a strategy, rather than taking a “ready, aim, fire approach” to building a web presence. Q: No doubt, digital strategy is no longer an afterthought for most businesses. Should new businesses pick a domain name before all else? A: I would say it’s a very important consideration. I’ve seen many cases where a little due diligence on domain name has influenced the company decision. I’ve also seen cases where companies have done a name search and are ready to go to market only to find the domain is taken by someone else. Q: There’s ...

activity agency authorities business canada canada-based ceo concentric consideration decision detriment diligence facebook fairwinds google government importance impression ipod joe mark zuckerberg options organization presence wozny