How Mobile Marketing Can Help Your Business
You may have seen the statistics – one study claims that more than 80% of small businesses that invest in mobile marketing see increased business as a result – but how can you go about capturing some of those gains yourself? Small Business Computing recently looked at a few companies that are engaged in mobile marketing to find out. Ron’s Auto Repair Center of Ames, Iowa, uses Yodle, a service that helps small businesses with mobile-optimized websites, listings on Google, Yahoo and Bing maps, and paid-search services across multiple desktop and mobile outlets. The service doesn’t require much sophistication to use. Using a unique tracking number, Ron’s Auto Repair can tell where calls come from and see how many of them are a direct result of online and mobile marketing spending. The service has so far been worth about $9,000 in new sales a month, the business estimates. Rok Bistro of Sunnyvale, Calif., uses FanMinder to send out marketing messages to all channels, including Twitter, ...
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Policing the Web: How Google’s ‘Cops’ Track Down Bad Ads
The Internet is full of get-rich-quick schemers, phishing scammers, and just straight-up shady dudes — and they all try to get ads for their “businesses” to show up next to Google search results. It’s the job of hundreds of Google employees to make sure they don’t. Virtually every minute, somebody somewhere is trying to dupe Internet users into clicking on an ad for a dubious business. Those ads show up right alongside the results of Google, Bing and other search engines, and they’re sometimes even tagged as a “Sponsored Ad.” Click on the wrong ad and you could encounter cons including phishing (an attempt to acquire personal information that oftentimes leads to identity theft) and cloaking (a method of deceiving a search engine so it thinks it’s a legitimate website), as well as rings selling counterfeit goods, a wide range of get-rich-quick scams, and just about any other disreputable practice you can think up. Shady ads have become such a problem for search engines that ...
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Google Set to Dodge Federal Antitrust Lawsuit with FTC Deal: Report
Internet search giant Google is poised to avoid a major federal antitrust lawsuit after a nearly two-year government investigation into its Web search practices, Bloomberg reported late Wednesday. The agreement, which was expected, will conclude the Federal Trade Commission’s probe into whether Google has used its search market power to unfairly harm rivals. A group of Google’s competitors, including Microsoft and Yelp, have been lobbying the government for several years in an effort to prod federal officials to go after the search giant on antitrust grounds. Google dominates the Web search space, with about 70% market share. Google’s agreement with the feds, which is expected to be announced Thursday, is a significant blow to its rivals, some of which were hoping the federal government would file a high-profile lawsuit against the company, as it did with Microsoft in the 1990s. (MORE: Six Tech/Media Stories to Watch in 2013) As part of the deal, Google will reportedly make a set ...
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Will Google Escape a Federal Antitrust Lawsuit Over Web Search?
The end is near! No, we’re not talking about the Mayan apocalypse, but rather the federal government’s nearly two-year antitrust investigation of Internet search giant Google. The Federal Trade Commission and the Web titan are nearing a deal that would end the government’s probe into allegations that Google has used its search market power to harm rival companies unfairly, according to multiple reports. Google is poised to offer a set of voluntary concessions addressing complaints about its search practices, according to a D.C. source fanilar with the matter. The agreement, which would reportedly mean that the FTC will not file a lawsuit against Google, would represent a huge victory for Google, and a major defeat for those rivals that have accused it of acting unfairly. A resolution to the FTC’s probe could come as early as this week. Google will reportedly announce voluntary changes to the way it uses so-called “snippets” of user reviews in a number of consumer areas including ...
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Detroit slashes jobs as bankruptcy rumors build
Motown is singing the fiscal blues. Detroit Mayor Dave Bing announcedthat the city would lay off 400-500 workers over the next few months and there are grumblings of a bankruptcy filing.
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