Mobile Marketing on Facebook
Want to grow your business? Embrace mobile marketing and tap in to the legions of smartphone-wielding Facebook fans. As important as it is to growing your business, an entrepreneur can allocate only so many hours a week to marketing. You need to be strategic about how – and where – you spend that time. And unless you’re simply not paying attention, you know that Facebook is one of the most effective platforms a small business can use to reach a wider audience. Still, unless you’ve tapped into mobile marketing, you’re missing out on the most active pool of Facebook fans. A study by the Web.com Group shows that of the small businesses who embrace mobile marketing, more than 80 percent have seen an increase in new business as a result. Pedro Hernandez at Small Business Computing reports on an IDC study of smartphone owners that shows just how popular Facebook is with the mobile crowd. According to the study, Facebook ranks as one of the top-three things people do on a smartphone. ...
Get Customers to Advocate for You
When deciding whether to give you their business, prospective customers trust one source of information above all others: their peers. To sell more, you need to get your current customers marketing and selling — advocating — for you. First, find the core customers who are passionate about your company. One way to do this is by asking the “net promoter” question: “How likely are you to recommend us to a friend?” Then, for those who respond with “highly likely,” make it easy for them to do so right then. Give them the option to easily post a recommendation to their Facebook friends, LinkedIn connections, and Twitter followers. Try giving them the tools to write a product review on a site important to your market. Or make it simple for them to upload a video singing your praises. Adapted from “Memo to the CEO: Customers Are the Key to Growth” by Bill Lee. Visit Harvard Business Review’s Management Tip homepage Purchase the HBR Management Tips book
A Year Later, Instagram Hasn’t Made a Dime. Was it Worth $1 Billion?
A picture’s worth much more than a thousand words to Facebook. Last April — a year ago today, in fact — the social media giant agreed to buy the quickly growing photo-sharing social network Instagram for a cool $1 billion (the final price, a mixture of cash and stock, was $715 million because Facebook shares tumbled before the deal was finalized). The sky-high purchase price, well above Instagram’s $500 million valuation at the time, led some to wonder if Facebook was helping to fuel another tech bubble. A year later, the jury’s still out on whether Instagram will one day reap huge profits, but the company is laying groundwork to put the monetization machine in motion. By many metrics, Instagram has had an impressive year under Facebook. The photo-sharing network had about 30 million users at the time of the buyout. Today there are more than 100 million monthly active users posting more than 40 million photos per day. The company has doubled its staff to more than 25 employees, ...
Cultivate Customer Connections and Grow Your Business
Looking for great ROI? Investing the time to connect and build relationships with your customers yields affordable business growth. A business is nothing without customers. And yet small business owners – consumed with the pressing day-to-day tasks of running a company — often let customers, along with their needs, ideas and loyalty, fall through the cracks. This is not the path to a growing, prosperous business. Connie Certusi, the executive vice president and general manager of Sage’s Small Business Solutions, believes that building closer relationships with your customers will set you apart from your competition and help you grow your business. Calling social media “one of the best business opportunities a small business could ask for,” Certusi recommends several ways you can use social media to effectively connect with customers. Develop a social media calendar and post, Tweet or Pin your company’s news, accomplishments and updates. Request to “friend” or “follow” ...
New Zealand: Business Briefs: new developments in employment - James & Wells Intellectual Property
The article discusses proposed changes to the Employment Relations Act and a recent case involving the use of Facebook.
Found 1 month ago on channel Mondaq