Platform upgrade IDs game breakthroughs, offers rewards
Social media isn't just about sharing photos or quippy status updates. Social media is also about gaming, and an upgrade to the MediaBrix platform may help advertisers increase the engagement factor between gamers and their games. Called Breakthrough Moments (BTMs), the platform identifies when a gamer reaches a certain point in a game - a breakthrough moment - and that moment is then rewarded, through MediaBrix's new Rewards product. Why is this type of ad/reward scenario important? According to a recent MediaBrix study Facebook users spend about half their social network time using Facebook apps or playing games; about 250 million Facebook users are playing social games, and with the mobile explosion, even more gamers are logging on from tablets and smartphones to play. "We have always believed in delivering meaningful advertising experiences that engage users and add to the experience during gameplay and we're excited to add Rewards to our product suite," said Ari Brandt, ...
Nasdaq CEO in 2012 received smaller bonus
Robert Greifeld, who came under fire for Facebook's botched IPO, had his bonus cut by more than half
Found 1 month ago on channel CBS
Get Customers to Advocate for You
When deciding whether to give you their business, prospective customers trust one source of information above all others: their peers. To sell more, you need to get your current customers marketing and selling — advocating — for you. First, find the core customers who are passionate about your company. One way to do this is by asking the “net promoter” question: “How likely are you to recommend us to a friend?” Then, for those who respond with “highly likely,” make it easy for them to do so right then. Give them the option to easily post a recommendation to their Facebook friends, LinkedIn connections, and Twitter followers. Try giving them the tools to write a product review on a site important to your market. Or make it simple for them to upload a video singing your praises. Adapted from “Memo to the CEO: Customers Are the Key to Growth” by Bill Lee. Visit Harvard Business Review’s Management Tip homepage Purchase the HBR Management Tips book
Canada: Social Media, Disclosure And Securities Regulation - McCarthy Tétrault LLP
On July 3, 2012, the CEO of Netflix Inc.updated his Facebook account, which resulted in the SEC serving him with a "Wells Notice".
Found 1 month ago on channel Mondaq
A Year Later, Instagram Hasn’t Made a Dime. Was it Worth $1 Billion?
A picture’s worth much more than a thousand words to Facebook. Last April — a year ago today, in fact — the social media giant agreed to buy the quickly growing photo-sharing social network Instagram for a cool $1 billion (the final price, a mixture of cash and stock, was $715 million because Facebook shares tumbled before the deal was finalized). The sky-high purchase price, well above Instagram’s $500 million valuation at the time, led some to wonder if Facebook was helping to fuel another tech bubble. A year later, the jury’s still out on whether Instagram will one day reap huge profits, but the company is laying groundwork to put the monetization machine in motion. By many metrics, Instagram has had an impressive year under Facebook. The photo-sharing network had about 30 million users at the time of the buyout. Today there are more than 100 million monthly active users posting more than 40 million photos per day. The company has doubled its staff to more than 25 employees, ...