Attention JC Penney Shoppers, Look Out for the Return of ‘Sales Galore’
After months of abysmal sales tallies, the Ron Johnson era is over at JC Penney. Now that Johnson’s “fair and square” no-coupons pricing policies have proved to be a failure, the department store will have to try something else to win back customers and stop the bleeding. But what? Mike Ullman, who was replaced as CEO when Johnson took over at JC Penney in 2011, and who began serving again as top executive when Johnson was pushed out, told the Wall Street Journal that he wasn’t planning on reverting to the old business model. “I wouldn’t recommend that we go back to the way J.C. Penney was when I left,” he said. “Things change.” And yet, in some ways the department store is clearly trying to resemble the JC Penney of old. Management has already announced that newspaper ads will feature coupons once again. Johnson seemed to find coupon usage distasteful and silly, likening it to a drug that consumers needed to be weaned off. A little over a year after JC Penney went “drug-free,” ...
PODCAST: Airbus comes to America, Maine lobster looks for a boost
Maine lobster could get a marketing boost. Washington moves towards austerity. CEO of Airbus Fabrice Bregier shares his company's plans for the future and taking on the U.S. market.
United States: Advertising Law News And Analysis - March 21, 2013 - Venable LLP
"If we don't win in Washington, nothing else matters," the Association of National Advertisers’ (ANA) president and CEO, Bob Liodice, told the audience at the ANA's annual policy conference this week
Found 1 month ago on channel Mondaq
Former Enron CEO Skilling may be freed from prison earlier
WASHINGTON/NEW YORK - Jeffrey Skilling, the former Enron Corp chief executive serving a 24-year prison term over the energy company's spectacular collapse, may get a chance to leave prison early.
Found 1 month ago on channel Reuters
SEC Gives Companies OK to Use Social Media
WASHINGTON — The Securities and Exchange Commission will allow public companies to make significant announcements on Facebook, Twitter and other social media sites provided they alert investors which sites they intend to use. The decision announced Tuesday allows companies to use social media in place of more formal websites. The question arose after Netflix Inc. CEO Reed Hastings said on his Facebook page in July that subscribers together watched more than 1 billion hours of video for the first time during June, the agency said. (MORE: How the Great Recession Changed Our Spending Habits) An SEC rule requires that all investors receive significant company information at the same time. By allowing businesses to use more informal channels to share news with investors, the SEC is acknowledging the shift in technology that has made social media indispensable for the largest and most powerful corporations. One key requirement is that companies alert investors in press releases or regulatory ...