Giveaways Turn Tough Sales into Easy Sales

Offering your product for free may seem counter-intuitive,  but it could be just the right strategy to spur sales and growth for your small business. Let’s just state right up front that giving away your product and/or service isn’t the right tactic for every small business. If your start-up costs are high or your product margins too small, it’s probably not the path for you. But, according to Janine Popick, CEO of VerticalResponse, giveaways can be a legitimate strategy and an effective way to spur sales and growth for many small businesses. Free trials, for example, are commonly seen in the software industry. Typically these are reduced-function versions that you can try for a specified amount of time, and they often require that you provide a credit card upfront. However, Popick notes that some companies display the ultimate confidence in what they offer by providing the full version of their product or service for free – no credit card needed. And that practice, she says, ...

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