Mobile Marketing on Facebook
Want to grow your business? Embrace mobile marketing and tap in to the legions of smartphone-wielding Facebook fans. As important as it is to growing your business, an entrepreneur can allocate only so many hours a week to marketing. You need to be strategic about how – and where – you spend that time. And unless you’re simply not paying attention, you know that Facebook is one of the most effective platforms a small business can use to reach a wider audience. Still, unless you’ve tapped into mobile marketing, you’re missing out on the most active pool of Facebook fans. A study by the Web.com Group shows that of the small businesses who embrace mobile marketing, more than 80 percent have seen an increase in new business as a result. Pedro Hernandez at Small Business Computing reports on an IDC study of smartphone owners that shows just how popular Facebook is with the mobile crowd. According to the study, Facebook ranks as one of the top-three things people do on a smartphone. ...
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