Platform upgrade IDs game breakthroughs, offers rewards
Social media isn't just about sharing photos or quippy status updates. Social media is also about gaming, and an upgrade to the MediaBrix platform may help advertisers increase the engagement factor between gamers and their games. Called Breakthrough Moments (BTMs), the platform identifies when a gamer reaches a certain point in a game - a breakthrough moment - and that moment is then rewarded, through MediaBrix's new Rewards product. Why is this type of ad/reward scenario important? According to a recent MediaBrix study Facebook users spend about half their social network time using Facebook apps or playing games; about 250 million Facebook users are playing social games, and with the mobile explosion, even more gamers are logging on from tablets and smartphones to play. "We have always believed in delivering meaningful advertising experiences that engage users and add to the experience during gameplay and we're excited to add Rewards to our product suite," said Ari Brandt, ...
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Why Mark Zuckerberg Is Pushing for Immigration Reform
America has always been a nation of immigrants, but today, there is general agreement that the U.S. immigration system is broken. The southern border remains porous, there are 11 million undocumented immigrants living in the shadows, and tens of thousands of the most promising immigrants are forced to leave the country thanks to outdated visa rules. Now, some of the wealthiest and most successful tech executives and investors in the country — led by Facebook founder Mark Zuckerberg — are calling for immigration reform. “We have a strange immigration policy for a nation of immigrants,” Zuckerberg wrote Thursday in the Washington Post. “And it’s a policy unfit for today’s world.” Zuckerberg has joined forces with top executives and founders from Google, Yahoo and LinkedIn to launch a new organization called FWD.us, with the goal of influencing the current debate. Several top venture capitalists are also participating. “To lead the world in this new economy, we need the most ...
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Why Mark Zuckerberg Is Pushing For Immigration Reform
America has always been a nation of immigrants, but today, there is general agreement that the U.S. immigration system is broken. The southern border remains porous, there are 11 million undocumented immigrants living in the shadows, and tens of thousands of the most promising immigrants are forced to leave the country thanks to outdated visa rules. Now, some of the wealthiest and most successful tech executives and investors in the country — led by Facebook founder Mark Zuckerberg – are calling for immigration reform. “We have a strange immigration policy for a nation of immigrants,” Zuckerberg wrote Thursday in The Washington Post. “And it’s a policy unfit for today’s world.” Zuckerberg has joined forces with top executives and founders from Google, Yahoo, and LinkedIn to launch a new organization called FWD.us, with the goal of influencing the current debate. Several top venture capitalists are also participating. “To lead the world in this new economy, we need the ...
activity
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america
california
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consequences
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yahoo
A Year Later, Instagram Hasn’t Made a Dime. Was it Worth $1 Billion?
A picture’s worth much more than a thousand words to Facebook. Last April — a year ago today, in fact — the social media giant agreed to buy the quickly growing photo-sharing social network Instagram for a cool $1 billion (the final price, a mixture of cash and stock, was $715 million because Facebook shares tumbled before the deal was finalized). The sky-high purchase price, well above Instagram’s $500 million valuation at the time, led some to wonder if Facebook was helping to fuel another tech bubble. A year later, the jury’s still out on whether Instagram will one day reap huge profits, but the company is laying groundwork to put the monetization machine in motion. By many metrics, Instagram has had an impressive year under Facebook. The photo-sharing network had about 30 million users at the time of the buyout. Today there are more than 100 million monthly active users posting more than 40 million photos per day. The company has doubled its staff to more than 25 employees, ...
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Why Is That 17-Year-Old’s $30 Million News App Even Legal?
Nick D’Aloisio has officially earned his seat at the cool kids’ table. The 17-year-old high school student this week sold his news aggregator app Summly to tech giant Yahoo for a reported $30 million in cash and stock. While he’s finishing up his diploma, he’ll also start work at Yahoo’s London office. Meanwhile, Yahoo plans to enhance its own mobile apps with the technology developed for Summly, which uses an algorithm to automatically produce easily digestible summaries of news stories. The issue now isn’t what fancy car the teenager plans to buy with his millions. The real question is whether Summly, and now Yahoo, can take news stories from around the web, present altered versions of them, and not run afoul of copyright law. A court ruling last week in New York against a Norway-based news aggregator has brought the issue of copyright infringement in the media world back to the fore. The Associated Press sued and defeated Meltwater, a subscription-based media monitoring service, ...
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