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Twitter offered Instagram $525 million deal: report

SAN FRANCISCO - Weeks before he accepted a $1 billion offer from Facebook Inc, Instagram CEO Kevin Systrom had verbally agreed to sell his photo-sharing company to Twitter Inc for $525 million in March - but then called off the deal, according to a New York Times report citing unnamed sources.

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Found more than 1 month ago on channel Reuters

Platform upgrade IDs game breakthroughs, offers rewards

Social media isn't just about sharing photos or quippy status updates. Social media is also about gaming, and an upgrade to the MediaBrix platform may help advertisers increase the engagement factor between gamers and their games. Called Breakthrough Moments (BTMs), the platform identifies when a gamer reaches a certain point in a game - a breakthrough moment - and that moment is then rewarded, through MediaBrix's new Rewards product. Why is this type of ad/reward scenario important? According to a recent MediaBrix study Facebook users spend about half their social network time using Facebook apps or playing games; about 250 million Facebook users are playing social games, and with the mobile explosion, even more gamers are logging on from tablets and smartphones to play. "We have always believed in delivering meaningful advertising experiences that engage users and add to the experience during gameplay and we're excited to add Rewards to our product suite," said Ari Brandt, ...

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Found 1 month ago on channel BizReport

California pension to divest from gunmakers

SAN FRANCISCO -- California's pension fund for teachers made official on Friday its plan to divest holdings in firearms companies whose weapons are illegal in the state.The California State Teachers' Retirement System will now sell holdings in two publicly traded gunmakers Sturm, Ruger & Co and Smith & Wesson Holding. The investments are worth about $3 million.The divestment plan has b...        

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Found 1 month ago on channel MSNBC

Why Mark Zuckerberg Is Pushing for Immigration Reform

America has always been a nation of immigrants, but today, there is general agreement that the U.S. immigration system is broken. The southern border remains porous, there are 11 million undocumented immigrants living in the shadows, and tens of thousands of the most promising immigrants are forced to leave the country thanks to outdated visa rules. Now, some of the wealthiest and most successful tech executives and investors in the country — led by Facebook founder Mark Zuckerberg — are calling for immigration reform. “We have a strange immigration policy for a nation of immigrants,” Zuckerberg wrote Thursday in the Washington Post. “And it’s a policy unfit for today’s world.” Zuckerberg has joined forces with top executives and founders from Google, Yahoo and LinkedIn to launch a new organization called FWD.us, with the goal of influencing the current debate. Several top venture capitalists are also participating. “To lead the world in this new economy, we need the most ...

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Found 1 month ago on channel TIME Moneyland

Why Mark Zuckerberg Is Pushing For Immigration Reform

America has always been a nation of immigrants, but today, there is general agreement that the U.S. immigration system is broken. The southern border remains porous, there are 11 million undocumented immigrants living in the shadows, and tens of thousands of the most promising immigrants are forced to leave the country thanks to outdated visa rules. Now, some of the wealthiest and most successful tech executives and investors in the country — led by Facebook founder Mark Zuckerberg – are calling for immigration reform. “We have a strange immigration policy for a nation of immigrants,” Zuckerberg wrote Thursday in The Washington Post. “And it’s a policy unfit for today’s world.” Zuckerberg has joined forces with top executives and founders from Google, Yahoo, and LinkedIn to launch a new organization called FWD.us, with the goal of influencing the current debate. Several top venture capitalists are also participating. “To lead the world in this new economy, we need the ...

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Found 1 month ago on channel TIME Business