Marissa Mayer’s Wall Street Debut Sends Yahoo! Stock Surging
Three months after assuming command of struggling Web giant Yahoo!, Marissa Mayer outlined her strategy to revive the company on Monday — and Wall Street liked what it heard. Yahoo! shares soared nearly 5% as Mayer spoke, reflecting a sense of optimism about the purple-hued Internet pioneer that has been sorely lacking in recent years. Yahoo!’s turnaround effort is one of the most closely watched stories in tech, and Mayer faces a daunting challenge. Yahoo! has shed more than half its value over the last five years, as one-time rival Google has surged to a dominating position in Web search, and new upstarts like Facebook and Twitter have staked out formidable positions in the exploding social networking space. Mayer, a 37-year-old former Google executive, is viewed by many in the tech community and on Wall Street as the company’s last, best chance to reverse a years-long slide punctuated by management turmoil and layoffs. Mayer’s strategy for the company hinges on incorporating ...
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How brands can excel with tag management
What does tag management mean for your brand? Google's entry into tag management has many online businesses looking at their websites, optimization and performance. One expert explains how tag management can improve an online business.
business
google
management
optimization
performance
Found more than 1 month ago on channel
BizReport
Brands: Why you should look at tag management
Just over a week ago Google moved into the tag management sector with a new product to help online brands better manage their websites. This move, says one expert, is a signal that the sector will push farther afield in the coming months.
google
management
Found more than 1 month ago on channel
BizReport
QuBit praises Google's Tag Management release
This week Google announced the release of its Tag Management system, a platform to help online businesses better manage tags on their websites, thereby helping with site load times. Longer website load times are shown to decrease customer engagement, making them click away or look elsewhere for a product.
business
engagement
google
management
qubit
Found more than 1 month ago on channel
BizReport
United Kingdom: Reflections From Coller IP On The Ongoing Court Battles Around Mobile Technology - Coller IP Management
The announcements during the last week, that Google’s Motorola Mobility is bringing a case of infringement against Apple Inc., shines a spotlight again on the value of intellectual property within the everyday use of the mobile phone.
announcement
apple
coller
court
google
infringement
kingdom
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mobility
motorola
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Found more than 1 month ago on channel
Mondaq